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Essay text:
This can be especially true after the post wars years and before companies started large scale globalisation.
• Chinese boom of imports had not yet really affected the market.
• Customer loyalty was built and maintained.
• The corporate culture and top down structure suited the environment.
• Before globalisation could affect local markets in the UK the environment was relatively stable.
• Corporate culture of the “family atmosphere” was adequate for the pre-globalisation era.
• There was an understanding of what the customers valued – good quality at a good price.
• The stores were adequately staffed to supply a good consumer service to the client...
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