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Essay text:
The recent cost reduction pressure that M&S put on the suppliers limits the availability resources to be invested in advance product. The suppliers’ main focus was on cost reduction.
There is another aspect that M&S management overlooked that hinders the company’s performance: the market and customers need were changing. The products’ life cycle was shorter that it was few years ago and the new customers’ taste changed the products characteristics from commodities whose demand was predictable to fashion goods whose demand was volatile. In the new environment in which M&S operates products non-availability means loss sales opportunities...
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