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The main objective, therefore, of a marketing strategy is to build an attractive secured market position.
Strategy Formulation is the building block of a strategic plan for a company. It is a managerial function which directs all stages of the strategic plan; these are the creation of the company’s mission, setting performance goals and forming a strategy to fulfill these goals. Therefore, Market Strategy Formulation would craft a market strategy to meet specific marketing objectives. It would also involve discovering and realizing consumer needs and providing a means of satisfying these needs...
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Common topics in this essay:
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