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This desire, known as “want” has been established since the beginning of life. (1)
To most psychologists, a need is a psychological feature that arouses an organism to action toward a goal and the reason for the action, giving purpose and direction to behavior. The most widely known academic model of needs was proposed by psychologist Abraham Maslow. In his theory, he proposed that people have a hierarchy of psychological needs, whicvh range from security to self-actualization. (2)
In most business schools the classical marketing definition is “to connect costumers with products”. And usually nobody is talking about manipulation, playing on consumer emotions or even lying...
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