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Schulze is using the two-factor theory, which is talked about in chapter four, that states "an individual's relation to work is vital and that one's attitude toward work can very well determine success or failure. By promoting good attudies towards the work place they are increasing the job satisfaction among the work staff. Schulze would like all higher management to be on a first name basis with all employees to create a friendly environment.
While Schulze may genuinely care about his employees it also makes good business sense to make sure that they are happy. "Hoteliers" know there is a correlation between employees satisfaction and guest satisfaction...
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