Marketing YMCANYC

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Pre-written Papers:

Title: Marketing YMCANYC

Essay Details:

Subject: Business

Author: Wendi R

Date: October 26, 2015

Level: University

Grade: B

Length: 30 / 8987

Essay text:

The Membership retention rate will be at 60% for the 2000 year. C.) The single largest category with consistent growth, has been the 21yrs old ? 45 yrs old segment. Over the past year 1999, we have seen a growth rate of 8%. The growth rate in Family Memberships has been the rising star over the last two years with 10% growth but have anticipated a decline in the number of Family Membership to be sold, for several reasons: 1.) The implementation of the new pricing strategy, over the past year contributed to stagnant growth. For 2000, the concentration will be on retention rate improvement and volume growth rather than on price increase...

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