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Between 1860?1910, firms worked off of what is called a production orientation. Production orientation meant companies worked to provide lower production costs without a strong desire to satisfy the needs of the customer. Even though production orientation helps the company determine how to increase productivity, it does not always determine that what the company is most efficient in producing will meet the needs of the marketplace.
Customer value is basically where a company believes that price is not the only thing that matters to a customer. BellSouth is this type of company. BellSouth relies on providing good customer service and having an established name...
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