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Essay text:
This involves collecting electronic information from an appropriate sample of clients to find out what their views are about the organization and the customer service that it offers. This paper will discuss the various marketing tools being utilized within the banking industry and level of customer service it provides.
Navy Federal Credit Union (NFCU)
Navy Federal Credit Union uses a verity of marketing tools to promote their business. These marketing tools include publicity, promotions, and competitive rates. In the NFCU website, the front page has special promotions to advertise their loans...
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