Marketing To Gen Y

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Title: Marketing To Gen Y

Essay Details:

Subject: Business

Author: Steven W

Date: November 13, 2010

Level:

Grade: A

Length: 12 / 3472

Essay text:

Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y is entering the workforce. They thus, possess even larger disposable incomes. Moreover, members of Gen Y are well-informed and significantly influence buying patterns of their families. As such, many companies are developing marketing strategies around Gen Y, hoping to tap into the potential of this generation. Characteristics of Generation Y and their likes and dislikes It is generally thought that people of the same age group would have similar behaviors and traits. However, the different generations, be it Gen Y or X or the baby boomers, have their own distinct characteristics, needs and personalities...

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