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Essay Details:
Essay text:
As children are becoming increasingly powerful in today's market with the demise of the nuclear family fostering the ?guilt' compensation culture children today have more autonomy and more influence in what they purchase. This has lead increase interest from marketers in the cereal industry pursuing new, alternative and inventive marketing strategies to captivate and ever youthful buyer.
1. Introduction 5
2. Cereal Sector Analysis 6
3. Aim 7
3.1 Objectives 7
4. What is Marketing? 8
5. Children as Consumers 9
6. Factors that influence children's consumer behaviour and brand knowledge 11
6...
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