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KFF is launching an advertising campaign based on market place research and effective communication. The marketplace research attempt will focus on market range, services benchmarking and food marketing. Ms. Kudler’s previous experience in marketing makes her the reasonable option to take the marketplace efforts for KFF. She will lead with a marketing team to identify “the marketing opportunity, formulating possible questions, selecting a model to follow, putting together and analyzing the statistics and the outcome of their research study” (Kerin, Hartley, Berkowitz and Rudelius, 2005, p...
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Common topics in this essay:
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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- Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale
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