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Inbound marketing focuses on what consumers want and how to best meet those needs (McNamara, MBA, PhD, 2008). Outbound marketing is the most visible to the public, and involves promotional items like the jingles and billboards intended to promote a company’s product (McNamara, MBA, PhD, 2008). This definition of marketing is also reinforced by Perreault, Jr. and McCarthy (2005) who state that “marketing plays an essential role in providing consumers with need-satisfying goods and services and, more generally, in creating customer satisfaction… Marketing focuses on what customers want and should guide what is produced and offered” (p...
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