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Here are a few: The accomplishment of business goals through meeting and exceeding customer needs better than any of the competition. The process of management that identifies, foresees, and supplies customer needs efficiently and profitably. To be a successful marketer you must understand the customer needs, produce products that have excellent value and are affordable to the customer.
The food market in the United States is a very competitive market. "To meet customer's needs and stay competitive, food retailers introduced nearly 10,000 new food and beverage products in 2002," (Harris, Kaufman, & Martinez, 2002)...
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