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The need can be triggered by internal stimuli when one of the person’s normal needs such as hunger, thirst. A need can also be triggered by external stimuli. For example, Fred needs a small bottle of water mineral when he is jogging. At this stage, spritzer company should do research on what are the consumers needs and how to lead the consumer to that product. So that, Spritzer can produces the product that can satisfy the consumers’ needs.
Information research is the stage of the buyer decision process in which the consumer is aroused to search for more information and the consumer may simply have heightened attention or may go into active information search...
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