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Essay text:
Advertising
and selling, on the other hand are just two of the many marketing
activities. In most cases, marketing performances are all those
connected with identifying the particular wants and needs of a
objective market of customers, and then going about satisfying those
customers better than the competitors. This involves doing market
research on customers, investigating their needs, and then making
tactical decisions about product design, pricing, promotion and
distribution.
The company that I am going to look is a well-established chocolate
company Cadbury's. The company does put the customers first making
them marketing orientated but mainly to younger customers by making
their products affordable and appealing to children...
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