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Essay Details:
Essay text:
Introduction 3
1.1 Global phone market 3
1.2 Emerging Market China and India 4
2. Company Background 5
3. Situation Analysis 5
3.1 Market Demand 5
3.2 Customer Analysis 6
3.3 Competitive Analysis 6
3.4 Competitive Position 6
3.5 Performance Matrix 6
4. Applying Porters Five Forces 7
5. SWOT Analysis 8
6. Critical Success Factors 8
7. Marketing Problem 9
8. Strategic Marketing Framework 9
8.1 Offensive Strategy 9
8.2 Improve Differentiation Advantage 10
9. Marketing Mix of Motorola 12
10. Conclusion 14
11. References 15-16
1. Introduction:
1.1 Global Mobile Phone Market:
International Mobile phone market is being growing at a tremendous rate...
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