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The total Sales volume for refrigerated yogurt was $1.8 billion so Natureview only had 0.7% of the market. In the 10 years since beginning business Natureview had a 62.5% CAGR versus an average groth rate of around 3% in the yogurt market as a whole and 20% growth in the natural food stores.
b. Also a reputation for high quality and great taste.
c. They took an approach to the market through the distribution of the Natural food stores where their sales prices would be superior to those they could get through normal grocery stores. Looking at natural food stores the sales price for an 8oz cup was $0...
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