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And few are going to ask. They will take the path of least resistance and just buy what they are familiar with -- Pineapple Sundaes, Hot Fudge Sundaes, etc.
PROBLEM TWO: NO PICTURES
We've all heard that a 'picture is worth a thousand words.' Well, that saying is especially true when it comes to food. When you show pictures of desserts in restaurants, you will sell a lot more desserts.
Some restaurants are even more savvy, and actually display the desserts or bring them right to your table for you to see.
The bottom line -- visuals sell!
Frank had never really thought about his menu system...
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