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Sources included Ralph Research and Infocorp. The [industry] Association estimates total retail sales of $3.075 billion in 19__.
4.1 Market Segmentation [back to top]
The target customer in this segment is adult, male or female. Our customers have a wide range of computer and business skills, but our most important target customers are relatively unsophisticated at computing. In many cases, our customers are also unsophisticated about business management and business analysis.
We find this target customer by focusing on small business and home office market segments, called SOHO by many market watchers...
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