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This is very important in understanding the way key customers spend at your company. 80/20 rules are very important to keep in mind. This is a rule that tells us that 80% of the profits come from 20% of the customers. There is also the key to try and make the most out of the money spent. One great example is how to use a business card effectively. The business card should have as much information as possible. This will help to get the entire guerilla effect. A business card can provide valuable information, but it can also be used as a resume. A small business also has the chance to get up close and personal with it's customers...

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