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The company also provides a range of other products and services, including long term investments, insurance, personal loans, share dealing and business banking.
They have around 22 million customers, with a relationship with 2 out of every 5 households in the UK.
Banking offer a range of bank accounts to retail customers, which can be split between mass market and high net worth products.
Your research proposal should focus on sales of those mass market products that are actively sold (Current Account and moneyback Current Account, ?primary accounts?).
Products and services
A range of mass market products are offered to different types of customers, as shown in Appendix One...
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