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This problem can be solved by conducting a marketing research.
The first step in the marketing research process is identifying and defining your problem. Defining the problem would mean expanding on it and explaining why it should be seen as a problem. In this case Safaricom has identified number of competitors as threat of losing customer reducing the market share and which will lead to lower profit margins and growth at the end of the year, contrary in what they want.
Step two is to develop you approach, generally speaking the approach should be developed almost exclusively around a defined set of objectives...
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