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Essay Details:
Essay text:
In order to increase the sale, the management needed a clear understanding of the floral consumers and floral buying behaviour in the Klang Valley. As a result, a research was commissioned to investigate the consumers buying behaviour within the Malaysian floral market and also is indicated the nature demand for flowers in the floral market.
The research was focus on following areas such as:
1. Why the customer buy flowers
2. What type of flowers the consumer prefer
3. How many times they will purchase
4. How much they willing to spent
5. Where are the places they frequently purchase flowers
6...
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