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Marketing research also helps reduce risk and uncertainty to improve decisions made by marketing principles (Kerin, Hartley, Berkowitz, Rudelius, 2006). In order for Kudler Fine Foods to develop their marketing strategy and tactics, it is important that they utilize market research.
As part of their marketing strategy, Kudler Fine Foods speaks about expanding their services. Marketing research must be done to see what types of services would be popular, what type of ingredients would be used, and what consumers want to learn more about. It is important to research these topics to insure consumers would be interested in utilizing the services Kudler Fine Foods would offer...
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