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Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown that they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs by doing the market research, Kudler Fine Foods will experience an increase in customer satisfaction.
Market research is the method of gathering, recording and analyzing of data about consumers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets (Armstrong & Kotler, 2005)...
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