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Wikipedia (2007a) estimated the population of Australia as 20,728,235.
As a convenience product, flavoured milk beverage is relatively cheap, frequently used and should be affordable by most segments of the population. Lee (2004) estimated that the average Australian drank about 9.5 litres of flavoured milk in 2004.
1.2 Brief Overview of Australian’s flavoured milk beverage industry
The Australian flavoured milk beverage market is currently estimated as 486 million dollars. The market is dominated by five major competing companies, namely National Foods (Fonterra), Dairy farmers, Parmalat Group and Coca cola...
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