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Essay Details:
Essay text:
It consists of the investigation of a company’s entire marketing policy resulting in specific recommendations. Specifically, it involves the investigation and analysis of:
Subject
Scope
The marketing environment
The analysis of the trends in the macro-, meso- and micro-environment is an integral part of the audit.
The marketing strategy
The marketing objectives and strategies are tested against the current and future marketing environment.
The marketing organisation and interfaces with the other functions within the company
The students also have to examine whether the company’s organisation is appropriate for the defined objectives to be attained and the chosen strategies to be carried out...
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Common topics in this essay:
- 4.1. Recommendations for Red Bull to sustain their marketing momentum
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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