Marketing Progress Report Final

Essay text:

The rest have been distributed in Rawalpindi/Islamabad, Wah cantt, Lahore and Peshawar equally. This will give us a good idea of Pakola’s market outside Karachi too. Data would be tabularized and graphed as soon as the questionnaires from outside Karachi are received. RETAILER QUESTIONAIRRE Ans:__ Q2) Is Pakola the first preference of your customers? Q3) What do you think is Pakola’s share against the other available brands in soft drinks? Q7) Which flavor is asked for more? (5 for most; 1 for least) Q8) Which age group demands Pakola more? (5 for most; 1 for least) Q9) What does the consumer buying behavior suggests, are they Q10) Does Pakola initiate any promotional campaign through retail outlets? If yes than what they do? _ Q11) Have you noticed any decrease or increase in Pakola’s sales in your store over the past few years? What do you think are the likely reasons of this trend? __ Q 14) Do you think this product has any market potential? CONSUMER QUESTIONNAIRRE Q1) Which age group you belong to? Q2) If you are thirsty, what is the first thirst quenching drink that comes to your mind? Q3) Have you ever tried Pakola? Only *to *be asked if answer to Q2* is not Pakola If No is the answer then go directly to Q*10 Q4) How would you rate Pakola as a beverage on a scale of 5? Only to be answered if* answer to Q1 is Pakola or answer to Q3 is Yes Q5) How often do you drink Pakola? Q7) Do you think Pakola is effectively marketed and promoted? Q8) Which Flavor of Pakola do you prefer? Rate on a scale of 1 - 5 (where 1 being the worst and 5 being the best) Q9) Why do you think people like Pakola? Q10) Is Pakola easily available in your area? If ‘Yes’, then how would you rate these ads? (5 being really effective, convey the right message! and 1 being Poor! Vague and not attention grasping)