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It is the process of making your product attractive and tempting for your intended customers. Marketing is much more than advertising alone. It includes the whole package ? the right mix ? an appealing product, affordable price, promotion that catches the eye and a distribution system that reaches the intended customer.
Now that I have explained briefly what marketing involves I will first get into reasons why I think marketing can be a good thing. First and the most important reason why marketing can be good is that it provides consumers with information and creates awareness of the product. For example the HIV/AIDS have created awareness of this disease among communities throughout the world...
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