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Marketing Pricing Objectives

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Title: marketing pricing objectives

Essay Details:

Subject: Business

Author: Louise P

Date: April 30, 2015

Level: University

Grade: B

Length: 2 / 476

Essay text:

Competition-based pricing is pricing influenced primarily by competitors' prices. A pricing strategy is an approach of a course or action designed to achieve pricing and marketing objectives. Differential pricing is charging different prices to different buyers for the same quality and quantity of product. Negotiated pricing is establishing a final price through bargaining. Secondary-market pricing is setting one price for the primary target market and a different price for another market. Periodic discounting is temporary reduction of prices on a patterned or systematic basis. Random discounting is temporary reduction of prices on an unsystematic basis...

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