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Essay Details:
Essay text:
organize and structure the data and information you collect during the situation analysis
2. use this information to better understand a firm’s strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment
3. develop goals and objectives that capitalize on strengths
4. develop a marketing strategy that creates competitive advantages
5. outline a plan for implementing the marketing strategy
By downloading these worksheets in an electronic format, you will be able to change the outline or add information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan...
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