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Essay Details:
Essay text:
In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows:
1. Increase awareness of the brand name to 50% of the target market
2. Increase awareness of the portability and attractive design of the product to 25% of the target segment
Introduction
The following plan has been compiled in order to provide the basis for a comprehensive marketing communications plan for a fictitious. The company produces and sells soft drinks. It specializes in adult soft drinks. The company and brand are new to the market...
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