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Essay text:
$25.53 40.00% $35.74 $10.21 28.57%
Ritual Massage $35.87 40.00% $50.22 $14.35 28.57%
Product Averages: $39.39 40.00% $55.14 $15.76 28.57%
Value-Based Pricing
In accordance with the principles of value-based pricing, and keeping in line with our mission, vision and values, Shanti Spa has solicited the expert opinion of respected spa consultant Douglas Preston when pricing our services. He had the following to say:
"The perceived value of a spa treatment is very high and a spa visit is an important part of an upscale resort experience."
"Brainstorm to come up with a list of benefits that you can use in your marketing campaign...
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