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Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp, Panasonic, Emerson, and Kenmore (www.mysimon.com). As a newly forming company with a brand new product, it can be looked at in two different ways. First, that we are small and inexperienced and are almost sure to flop, or second, that we are small have done large amounts of market research, and have the ability to satisfy the customer and move more quickly with the growing trends than the large corporations can. This marketing plan for the newest kitchen appliance, the reverse microwave, or what we have titled the Microfreeze, will take an in-depth look at our marketing plan and strategies to successfully sell the Microfreeze...
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