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Essay Details:
Essay text:
The brand's principle markets are the UK, USA, Australia, Scandinavia and New Zealand.
II. Current marketing situation
A. Market overview
i) Market demographics and needs
2.1.1 Market Demographics
Geographic
• The immediate geographic target is the countries UK, USA, Australia, Scandinavia and New Zealand
Demographics
• Principal customers are men.
• High income
Behavior Factors
• Good hygiene habits
• Concerned with appearance
.
2.1.2 Market Needs
King of Shaves seeks to fulfill the following benefits that are important to their customers.
• Quality: only sell products that can prove the quality
• Accessibility: People can easy by the products, by net or by the retailers that are increasing...
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