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Essay Details:
Essay text:
This is accomplished by using various forms of promotion such as print media, interactive media, trade shows, and public relations aimed at the healthcare insurance market.
The Situation Analysis:
• The Communication Opportunity – There are many communication opportunities for Ironworks Consulting. Currently, Ironworks is obtaining clients by mostly word-of-mouth. Ironworks has the opportunity to create awareness among healthcare insurance companies in the Mid-Atlantic region, through both emotional and rational appeals.
• Analysis of Competitive Environment – There are three types of competition...
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