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Essay text:
With the implementation, monitoring and controlling of marketing strategies, Business Basic Phone Company is able to revitalise its products, market share and competitive edge, which will enhance its goodwill and recognition within the marketplace.
Situational Analysis
1. Market Analysis
Business Basic Phone Company is affected by a variety of internal and external influences both positively and negatively.
External Influences
Economic activity is an uncontrollable influence which affects Business Basic Phone Company as their prices need to be raised due to the introduction of the Goods & Services Tax (GST)...
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