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Because a large number of Vietnamese does not familiar with E-commerce business except on young generation, E-marketing strategy might not effectively customers who are over 35 years old. To deal with this situation, budget for Internet Marketing will be reduced and that budget will be made up to trade promotion. Higher trade promotion rate will encourage retailers to enthusiastically sell more products as traditional strategy that many Home Furniture companies apply. Simultaneously, we will enhance the Word of Mouth tool, the one most influences customer’s mind because of the Vietnam culture...
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