Marketing plan

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Title: Marketing plan

Essay Details:

Subject: Business

Author: Michael M

Date: March 19, 2014

Level: University

Grade: A

Length: 15 / 4440

Essay text:

1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII. MARKET STRATEGY: 11 VII. 1. Product: 11 VII. 2. Price: 13 VII. 3. Place: 14 VII.4. Promotion: 15 VIII. ACTION PLAN & BUDGET: 16 IX. MARKETING CONTROL: 17 X. REFERENCES: 19 I. EXECUTIVE SUMMARY: iPod Nano is a mp3 player developed by Apple company. Apple is one of top 100 brands all over the world as in the Haig's book "Brands Royalty, how the world's top 100 brands thrive & survive". Apple is an American-founded company established in 1976 which manufactures computers, laptops, mp3 players, and accessories related to them...

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