Marketing plan

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Title: Marketing plan

Essay Details:

Subject: Business

Author: Charles H

Date: January 13, 2015

Level: University

Grade: A

Length: 11 / 3053

Essay text:

State that we are comparing SIA and Qantas only. The domestic airline industry has become a competitive and growing market Australia wide. Since its conception in 2000, Virgin Blue has attracted attention and met with fierce rivalry from Qantas Domestic Airlines (Qantas) in the form of Jetstar, a low cost airline aimed at the "no-frills" market segment. Although wholly owned by Qantas, Jetstar is operated and managed separately to the Qantas business. Qantas provides a two-class, full service while Jetstar and Virgin Blue (Virgin) offer a low cost, no-frills alternative. Prior to Virgin, the Australian domestic airline industry was over-priced, hence the market for a low cost point-to-point airline...

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