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15% of Americans are allergic to pets, however one third still own pets. Allergies to pets present many complications that led to 5.6 American households living uncomfortably.
• SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market.
• Market Research – Petsmart will distribute a survey to consumers that will lead to a better understanding of the consumer’s experience with allergies to pets.
Phase 2 – Marketing to Consumers
• Target Market – Consumers aged 25-50 with families located in the Midwest.
• Consumers/Organizational Buyers – Consumers that want to have pets, but cannot due to complications of themselves or family members with pet allergies...
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