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That is what makes them so unique in the book business.
With the opening of their online store, B&N at first had problems. It was in 1996, that they first launched and estimated expense was over 50 million dollars (Trafficlabs.com). The reason for the problems was that the internet was relatively new, and Amazon had already carved out a niche for books online. It was in the combining of the brick and mortar store, and online services that saved the internet selling. Another thing that B&N did to make themselves different from Amazon, was to offer used books, out of print books, and rare books...
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