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price or non-price (product differentiation, promotion, or channel strategy) Assume that the proposed products will be cost effective and have high margins.
§ Research other System Management consulting firms for competitive information to determine product gaps or possible product extensions for existing products.
§ Identify possible strategic partnerships and potential brand enhancement.
Market Opportunity
§ Build upon their solid brand name and solid customer equity.
§ Identify needs of customers and potential customers
§ What basic needs do our products or services satisfy?
§ What share of the market do we currently have?
§ What are the competitive products and services ? not just those of direct competitors but other products and services that satisfy similar needs?
Organization's Resources
§ Could be the size and product knowledge (training) of the sales force...
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