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Essay Details:
Essay text:
It gives a clear picture of the role of market orientation in the business industry and how it helps to achieve the business goals and the objectives. The second half of the assignment looks at the advantages and the disadvantages of the mass marketing and the market segmentation. It analyses how both these forms of marketing helps in the business context.
Market orientation:
The needs of the customer have got a great importance in the market oriented business. A market oriented business identifies the needs of the customer and will start the process of production of that service or goods which will fulfil the customer needs...
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Common topics in this essay:
- A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles.
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