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Today's retail market is highly cosmopolitan, complex and sophisticated with nearly every international brand and retailer found there. Among the strategies adopted by Asian retailers are niche marketing and regionalization and they have also forged strategic alliances with other larger retailers.
With a rapid economic growth, a rising population and changing lifestyles, the Asian market offers an attractive trading environment both for retailers and manufacturers. The trading environment and marketing environmental factors in the different regions are diverse, so businesses can take advantage of the vast range of opportunities adopting flexible marketing approach to local needs...
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