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(Chris Cardell's Free Marketing Plan Newsletter.)" People worry that trying out all these methods will be expensive. Actually, the opposite is true. The key is to carefully test and measure each new element of the Marketing Plan to see what exactly works in your favor. This principle of testing is imperative in order to avoid making very costly mistakes. For example, adding direct mail, newspapers or even yellow page advertising to the mix may be quite beneficial to what Star Hotel is attempting to accomplish. According to advertisng.com, when beginning a new campaign, a company
must start by testing things like direct mailing on a small scale...
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Common topics in this essay:
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