Marketing of GE

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Title: Marketing of GE

Essay Details:

Subject: Business

Author: Arthur K

Date: January 2, 2014

Level: University

Grade: A

Length: 28 / 8266

Essay text:

02-03 2.0 Lambin's Strategic Concept of Marketing. 03-04 3.0 Critical Analysis of GE (General Electric) Marketing Strategy. 04-16 3.1 Company Overview. 04-05 3.2 Marketing Philosophies of GE. 05-06 3.3 GE's marketing Strategy. 06-07 3.4 Analysis of GE's Market Driven Management. 07-09 3.5 GE's Competitor Analysis and Competitive Strategy. 10-12 3.6 SWOT Analysis of GE. 12-13 3.7 GE Brand Analysis. 13-15 3.8 GE's promotion and Selling Strategy. 15-16 4.0 Conclusion. 16-16 5.0 Appendices. 17-28 5.1 Appendix-1-The 4 Principles of Marketing. 17-18 5.2 Appendix-2-The Nature of Marketing...

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