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Essay Details:
Essay text:
In addition, several growth opportunities have been presented and management is faced with determining how the firm should proceed to meet end objectives.
The goals of NYC Marketing are to:
? Generate alternative means of revenue for New York City;
? Support City agencies and important City initiatives; and
? Promote New York City around the world to grow jobs and tourism.
By achieving the above listed goals, life in the City will be enhanced at no cost to the taxpayers.
2.0 SITUATION ANALYSIS
The following sections summarize the current situational analysis for NYC Marketing focusing on the environment in which the organization is operating, the industry in which it operates, an organizational analysis, and a market strategy analysis...
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