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This can usually be attributed to the company being complacent and having several beliefs or assumptions. These include the belief that growth is assured by an expanding and the increase of more affluent population; the belief that there is no competitive substitute for the industry's major product; and too much faith in mass production and in the advantage of rapidly declining cost as output rises.
So in turn, companies that suffer from myopia usually assume themselves to be riding on some kind of growth escalator, which will make and keep themselves as a successful company.
Another problem with myopia affected businesses is that they fail to define an organization's purpose in terms of its function from the consumers' point of view...
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