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Essay text:
A marketing campaign is like a mini business plan focused on the four Ps. These Ps are products, price, place and promotions. Some experts like to add additional Ps for public relations and people.
Public relations are a subset of marketing but are not related to sales.
Public relations are about managing the identity of a company, how people perceive your products and your corporate culture. Plugging your products is closer to sales and again, sales are not about marketing. Marketing is the corporate art of understanding how to position your products in the minds of potential customers, understanding what motivates them to purchase and then, enabling effective promotions based on market data gathered prior...
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